I went to Motorcycle Live (the biggest UK motorcycle show) today and got to to see the two new Scramblers in the flesh. What immediately struck me upon arrival is that Ducati are now definitely marketing Scrambler as an almost separate brand entirely. They had a huge stand all in yellow dedicated to the Scrambler models and apparel and it was very much separate from the Ducati stand all in red with all the other bikes. I don’t love this marketing approach but that’s the way they’re going. I also don’t like the general hipster vibe that they give to the “yellow” brand. That said both new bikes are very nice and first up we have the new road oriented Cafe Racer (see the video below). It’s not a bike I would buy as what attracted me in the first place to the Scrambler is it’s easy go anywhere (including light off road) attitude but it does look good.